Current Situation
For many years, the client had been relying on “Hotline New Business” data from a major, well-known supplier of Business Information to power their New Business customer acquisition program.
The Problem
- Current data is not fresh enough to reach Business Owners early enough in the business formation process
- Current processes prevent rapid execution of a Direct Mail campaign
- Current data supplier does not supply personal email addresses.
Hypothesis
Besides establishing a business banking relationship, one of the first things a New Business Owner does after registering their business is to sign on with an Internet / Telcom provider making it critical to reach them as quickly as possible after registration.
Knowing that most major “New Business” data sources lag an average of 4 to 6 weeks behind NewBusinesses.AI in getting fresh data to their clients, we believed that in most cases business Owners had already signed on with a competitor by the time our client s messaging reached them.
The Solution
Using daily feeds of our real-time premium new business owner data and our on-demand lettershop and cold email services, we begin an email and postal campaign to New Business Owners as soon as they registered their business – weeks before their prior data supplier and processes allowed.
The same day email reached new business owners the same day they opened their businesses with a personalized subject line mentioning their new business name, driving an over 40% open rate.
A direct mail piece is mailed that same day and reaches the prospect 2-3 days after the receipt of
the email, which is then followed by another email with a highlighting special offers available, then a
second, lower cost mail piece is next mailed 5 days after the initial mail piece.
Real-Time Premium New Business Owner Data
- Daily data feeds personally targeting the Owner of the newly registered business at their residential address including personal email addresses
NewBusinesses.AI On-Demand Lettershop Services
- Printing and mailing (1st Class USPS) a personalized business letter with personalized QR code within a day of receipt of mail file
- Printing and mailing a personalized 6×9 postcard with personalized QR code 5 days after the letter
NewBusinesses.AI New Business Owner Acquisition Emails
- Dynamically personalized, multi-touch email campaign, customized to new business owner attributes and the company’s desired offerings, same day as new business opens, and in between and after mailings.
The Results
2%
Overlap
Current Data Supplier
Only 2% Overlap with Current Data Supplier
The speed at which we compile and get data to our customers meant that 98% of the data we supplied this client was unique to records that we was receiving from their current supplier – even in their bi-weekly hotline files.
140%
Increase
in Response Rates
140% Increase in Response Rates
The speed at which we compile and get data to our customers meant that 98% of the data we supplied this client was unique to records that we was receiving from their current supplier – even in their bi-weekly hotline files.
“
We tried it out NewBusinesses.AI and it has outperformed for us, so we are now scaling it out to nationwide. It lands us new customers at a better clip, and, before our competition gets to them, which is golden as then they stay locked in for us for years to come.
Chief Marketing Officer
Leading Brand
