The Challenge
CTAM was looking to test new marketing channels to reach recently formed businesses—an ideal audience for their members’ internet and cable offerings. After a successful campaign with one CTAM member, NewBusinesses.AI was introduced to Dana Fragnoli-Piteo, Sr. Director of Business Marketing, to help activate outreach via email and direct mail.
The Solution
The NewBusinesses.AI team made getting started simple with a kickoff call to align on campaign goals, target profiles, and creative preferences. From there:
They designed and launched a multichannel campaign using targeted email and direct mail to reach newly formed businesses.
Proprietary AI tools helped optimize targeting and personalize content based on firmographic and behavioral insights.
Tracking infrastructure was built in from the start to ensure performance metrics could be measured and attributed.
After a quick approval meeting, the campaign launched and weekly reporting was provided throughout the campaign duration to keep the CTAM team informed and aligned.
The Results
Website visits saw
2-3x
in it’s usual traffic
Website visits saw
99%
Email Deliverability
Website visits saw
40%+
Email Open Rates on Average