Current Situation
With increased competition in the B2B Financial Services market, our client was looking for a competitive advantage they could offer their clients.
The Problem
- Knowing that the first thing a New Business Owner does after registering their new business is establish a business banking relationship, we knew getting to them as quickly as possible was critical
- Having proven that our Real-Time New Business Registration data is an average of 4 to 6 week fresher than other sources, we knew that utilizing our data would allow their customers to put a direct mail offer in front of New Business weeks earlier than using other data sources.
Hypothesis
- Agency clients were losing opportunities to competitors who were able to put an offer in front of New Business Owners first
- Agency had the means to turn creative quickly, but aged data did not allow them leverage this to their clients advantage.
The Solution
The NewBusinesses.AI team made getting started simple with a kickoff call to align on campaign goals, target profiles, and creative preferences. From there:
They designed and launched a multichannel campaign using targeted email and direct mail to reach newly formed businesses.
Proprietary AI tools helped optimize targeting and personalize content based on firmographic and behavioral insights.
Tracking infrastructure was built in from the start to ensure performance metrics could be measured and attributed.
After a quick approval meeting, the campaign launched and weekly reporting was provided throughout the campaign duration to keep the CTAM team informed and aligned.
The Results
Personalized campaign reaches New Business Owner’s mailbox in as little
as
next day
after
registering their business
registered in the
same day
after registering their business
“
We have partnered with NewBusinesses.AI/MFC, leveraging B2B data for more than 35 years. NewBusinesses.AI/MFC provides unparalleled customer service and guidance.
Chief Marketing Officer
Leading Brand
